IRVINE,
Calif., (February 2005) – Car care is confusing, but Meguiar’s unique, free, online,
personal prescription program, RX Plus™, clears it up for everyone from first-time drivers to show-car enthusiasts. Not knowing what products to use, in what sequence
and with what frequency is what creates the confusion. Meguiar’s makes the learning process easy, fast,
fun and interactive. User-friendly interview questions mentally walk owners
around each section of their car to get answers that are instantly analyzed and
used to determine a personalized car care prescription based on the individual’s
car care habits and goals.
Variables such as vehicle make, model,
color and condition, geographic location, parking, environment, maintenance
habits and appearance goals all impact the recommendations for achieving the
desired results. Local weather
conditions determine whether or not a vehicle is exposed to elements such as
acid rain, severe ozone or high humidity.
A car that sits outside in Michigan
winters requires different car care than one that is garaged in Southern
California, so recommendations are based on specific U.S. weather conditions.
Recommendations consider all vehicle
surfaces from top to bottom, inside and out, from odor elimination to the
engine bay. Information is provided on
which products to use, how to use them, and where to find them. The nearest retailers are listed, and with a
click of the mouse, it is easy to determine if a specific product is
stocked. Product descriptions, part
numbers and prices are available for each recommended item in each car care
category from paint protection to leather care.
The added benefit of hypertext and online
videos provides professional instruction on the various steps of washing,
prepping, polishing, protecting and maintaining each vehicle that is entered in
the owner’s personal, onsite garage. RX Plus™, provides a
step-by-step, customized tutorial for safe, efficient and effective car care based
on whether the goal is to have a car look good once a week or have a daily
show-car shine.
Meguiar’s,
the century-old leader in automotive appearance care, offers serious car care
for car crazy people around the world. Its next generation of technology
redefines quality and performance.
Chosen by the “Best of Show” and 21 out of 24 “Best of Class” winners at
the 2004 Pebble Beach Concours d’Elegance,
Meguiar’s provides highly specialized products for every automotive surface,
including paint, wheels, tires and interiors. As part of its passionate support for the
collector car hobby, Meguiar’s created “Car Crazy Television,” seen weekly on
the SPEED Channel and “Car Crazy Radio,” which airs weekly in over 120 markets
nationally. For more information, please
call Kim Milman or Elizabeth Perry at JMPR at 818/992-4353, or see Meguiar’s at
www.meguiars.com or www.carcrazycentral.com or join
their discussion forum at www.meguiarsonline.com.
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