IRVINE, Calif., (July 2008) – Meguiar’s®, Inc., the leader in
car care appearance products for more than a century, has launched an electronic
media resource site dedicated exclusively to journalists inclusive of any
press wishing to procure educational information and photography related to
surface care. The new site,
www.meguiarsmedia.com, is all-inclusive, containing information on restoring
and maintaining exterior and interior surfaces for any form of transportation
including cars and trucks, boats, personal water craft and recreational
vehicles. It also offers downloadable high resolution product and product
usage imagery, pre-written technical articles, car and enthusiast photography,
links to over 30 global websites in 23 languages, and much more.
Building on Meguiar’s century-plus legacy, the press room unveils a
comprehensive set of capabilities allowing journalists to effectively engage
with rich, vital, up-to-the-minute technical information and imagery presented
in a high resolution format. The site provides knowledge and innovative
tools for communicating and collaborating with confidence, enabling journalists
to use new electronic documents easily and quickly.
“We want to provide instant and concise information for journalists working on
tight deadlines who need continuous access to images, background information and
breaking news, without shuffling a piece of paper,” explains Barry Meguiar,
president of Meguiar’s. “We want the media to feel that they can go to our site
and find exactly what they need quickly and easily.”
The electronic press room is more than just a source archiving product
information and images - it is a library that also features hero releases and
scanned and posted pre-written technical articles. Journalists can also find
high resolution imagery from car enthusiasts all over the world including
Turkey, Belgium and Hong Kong.
While Meguiar’s focus has always been on product performance and consumer
training, education has been the mainstay of its marketing activities. This new
Web site will enable media to have authorized access to Meguiar’s experience in
restoring, detailing and maintaining the appearance of various surfaces. Now,
with the click of a button, journalists can have an interactive Meguiar’s
experience.
To explore the all new Meguiar’s Electronic Press Room, go to
www.meguiarsmedia.com.
For over 100 years, Meguiar's has been providing Car Crazy people with
specialized state-of-the-art formulations for making the appearance of cars
“show car perfect.” Its next generation of technology redefines quality and
performance. Chosen by 22 out of 24 “Best of Class” winners at the 2007 Pebble
Beach Concours d'Elegance, Meguiar's provides highly specialized products for
every automotive surface, including paint, wheels, tires, and interiors. As part
of its passionate support for the car hobby, Meguiar's created “Car Crazy
Television,” seen weekly on SPEED and “Car Crazy Radio,” which airs weekly in
over 90 markets nationally. For in-depth product information, company history,
high-resolution photography and more, please visit the all new Meguiar’s
Electronic Press Room at
www.meguiarsmedia.com. For more information, please call Meguiar's at
800-347-5700, see Meguiar's at
www.meguiars.com or
www.carcrazycentral.com, or join their online discussion forum at
www.meguiarsonline.com.
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