Irvine, Calif. (July 2008) – Less than one year after
introducing revolutionary Hydrophobic Polymer Technology in its Ultimate Quick
Detailer® (UQD) spray, Meguiar’s® – the world leader in automotive surface care
technology – has been honored for the product’s innovative reflective label.
Produced by the Meguiar’s graphic design team and WS Packaging of Algoma,
Wisconsin, the label took first place in the World Label Association Awards. The
combination UQD’s unique eye-catching packaging and superior mist-and-wipe
performance have made it the #1 ranked new product in NPD[1] as measured by sales.
“Our design team came up with the graphics for Meguiar’s Ultimate Detailer with
the goal of creating a bold, sophisticated look that grabs attention and
promotes the product’s incredible gloss and depth of color,” says Barry Meguiar,
president of Meguiar’s.
Meguiar’s Ultimate Quik Detailer is a revolutionary spray detailer that acts as
the missing link between washing and waxing. The product utilizes new
Hydrophobic Polymer Technology that increases surface tension on the paint
surface when applied, which causes dramatically improved water beading and a
“show car shine” that car guys love. Perfect for removing dust and
fingerprints, Ultimate Quik Detailer leaves an ultra-slick, ultra-dark finish
and is safe on all paint surfaces.
WS Packaging’s Promo Prism label has been used by Meguiar’s several times
because it creates the outstanding shelf presence Meguiar’s aims for and
accomplishes the company’s design goal of projecting a slick, high-tech image.
The multicolor holographic reflective label offers improved dimensional impact
in retail display spaces.
“The complexity of Meguiar’s Ultimate Detailer label design required adhering to
extremely tight tolerances,” said Scott Fisher, CEO of WS Packaging. “The
photo-realistic quality and the technical characteristics behind the label make
it stand out from the rest on the shelf.”
The label is printed in a four-color process via UV offset, with an additional
color applied UV flexo. The base material for the pressure-sensitive label is
the WS Packaging-exclusive Promo Prism product, with a thickness of 2-mil and a
clear over-laminate. The Promo Prism base stock is produced by WS
Packaging and features a holographic polyester rainbow effect.
About Meguiar’s
For over 100 years, Meguiar's has been providing Car Crazy people with
specialized state-of-the-art formulations for making the appearance of cars
“show car perfect.” Its next generation of technology redefines quality and
performance. Chosen by 22 out of 24 “Best of Class” winners at the 2007 Pebble
Beach Concours d'Elegance, Meguiar's provides highly specialized products for
every automotive surface, including paint, wheels, tires, and interiors. As part
of its passionate support for the car hobby, Meguiar's created “Car Crazy
Television,” seen weekly on SPEED and “Car Crazy Radio,” which airs weekly in
over 90 markets nationally.
For in-depth product information, company history, high-resolution photography
and more, please visit the all new Meguiar’s Electronic Press Room at
www.meguiarsmedia.com.
For more information, please call Meguiar's
at 800-347-5700, see Meguiar's at
www.meguiars.com or
www.carcrazycentral.com, or join their online discussion forum at
www.meguiarsonline.com.
[1] According to May, 2008 NPD data.
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